Sustainable Tourism and Cultural Routes in the Ionian and Adriatic Regions

The book introduces the concept of cultural routes and itineraries, understood as an innovative tool with which to promote quality sustainable tourism in certain regions of the Adriatic-Ionian area, specifically in Croatia, Greece, Italy, Montenegro and Slovenia. These regions were chosen by the partners of the Quality Network For Sustainable Tourism (QNeST) project, financed as part of the EU’s Adrion programme (Priority Axis n. 2 “Sustainable Region”, Axis II SO 2.1 “Promoting the sustainable valorisation and preservation of natural and cultural assets as growth assets in the Adriatic-Ionian area”), which is designed to develop an innovative approach to sustainable tourism on the part of stakeholders active in the fields of culture, nature, food (especially wine and olive oil) and accessibility. Cultural routes can be the cornerstone of the holistic process of satisfaction for a significant number of “quality” tourists. Accordingly, the volume presents some cultural routes of Adriatic-Ionian Regions for sustainable and accessible tourism of Mediterranean regions. By focusing on regional assets and on the values of accessibility and well-being, and contributing to the creation of sustainable quality tourism, this volume will certainly succeed in reaffirming the role of Mare Nostrum: a sea that truly connects the two shores and their peoples, while respecting its rich history using it as a sustainable tourism product.

Project QNeST PLUS
University of Salento

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